Costa Rica, Vacation

“Explore New Horizons” – Costa Rica’s Bold Move to Attract Brazilian and Colombian Tourists 

June 29, 2024
Bex Smith Bex Smith
“Explore New Horizons” – Costa Rica’s Bold Move to Attract Brazilian and Colombian Tourists 

Costa Rica is doing the hard yards to woo tourists from Brazil and Colombia in a better way. This is due to the latest initiatives by the Costa Rican Institute of Tourism (ICT), whose main objective is to show off the natural endowment and unique encounters for these vital markets. 

Brief Overview 

Costa Rica made a marked impact at World Travel Market Latin America 2023; the intention behind such participation is to enhance its popularity, especially among Brazilian and Colombian tourists. This will increase international visits, thereby spurring growth within their tourism sector. 

The Significance of the World Travel Market in Latin America 

The World Travel Market (WTM) Latin America is an important event for the travel sector that takes place annually in São Paulo. It is a premier trade show for companies offering tourism marketing services, featuring more than 600 exhibitors and attracting over 20,000 people from around the globe each year. It is an essential forum for advertising tourist destinations. The Costa Rican government showcased its beaches, wildlife, and cultural experiences under the slogan “Discover New Horizons” during this event. 

Targeting Brazilian and Colombian Tourists 

In 2023, 21,249 Brazilians and 29,267 Colombians visited Costa Rica. Costa Rica focuses on several strategic initiatives to attract more visitors from these countries. These include highlighting the nation’s commitment to sustainability, offering thrilling adventure activities, and promoting year-round travel opportunities.  

According to The Costa Rica News, these efforts are part of a broader strategy to attract more Brazilian tourists. 

Explore New Horizons

Collaborative Efforts with Costa Rican Companies 

Effective collaboration is at the core of Costa Rica’s approach. Nine tourism firms from Costa Rica, including Hotel Sanada and Adobe Rent a Car, participated in WTM Latin America. This served as a platform for showcasing the diversity of tourism benefits in Costa Rica while offering newcomers a platform for doing business. 

The Appeal of Costa Rica 

There are numerous reasons why Costa Rica is a special and appealing place to visit. Its natural beauty, sightseeing activities like rafting, and cultural experiences make it even more attractive for Brazilian and Colombian visitors.   

The lush rainforests, sparkling canopies, and vibrant local dances contribute to Costa Rica’s unique charm and ability to satisfy diverse travel preferences.  

According to The Tico Times, in 2023, Costa Rica welcomed between 2.3 and 2.5 million tourists by air. 


Costa Rica is expected to gain significantly from these efforts after participating in events such as WTM Latin America to attract tourists, mainly from Brazil and Colombia. With its magnificent natural beauty and unique excursions, Costa Rica is well-positioned to attract an increased number of tourists from these markets. 

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