In a bold move set to stir up Costa Rica’s vibrant coffee scene, Starbucks has announced an $11 million Investment over the next five years.
This ambitious Investment will bring at least 15 new coffee shops to the land of Pura Vida, creating approximately 250 jobs and blending global coffee expertise with the rich traditions of Costa Rican coffee farming.
As per Tico Times, the international coffee giant is investing approximately $750,000 per location, a testament to its long-term commitment to the Costa Rican market.
“Costa Rica offers incredible opportunities, and we’re excited to explore further expansion,” María José Gutiérrez, Starbucks Costa Rica’s marketing manager, said, hinting at the plans of launching a minimum of three new locations annually, with room for more depending on market demand.
Brewing Beyond the Capital
For the first time, Starbucks is venturing deeper into the heart of Costa Rica, with three new stores set to open in Guanacaste in 2025. This marks the company’s second expansion outside the Greater Metropolitan Area (GAM), following last year’s successful debut in Herradura.
The new locations are strategically chosen to capture the essence of Costa Rica’s coastal charm:
- Solarium, Liberia (April): Located opposite Daniel Oduber Airport, perfect for travelers craving a coffee fix.
- Plaza Langosta, Tamarindo (June): Nestled at the vibrant intersection of Tamarindo and Langosta, ideal for beachgoers and locals alike.
- Santa Rosa Shopping Center, Liberia (July–August): A bustling hub for Ticos and visitors seeking a cozy coffee experience.
Starbucks’ Investment isn’t just about coffee—it’s about fueling economic growth. The company plans to grow its Costa Rican workforce from 400 to 650 employees over the next five years, offering new opportunities for Ticos to join the global coffee giant.
Within the GAM, underserved areas like Tibás and Desamparados are also being considered for future stores, ensuring more communities can savor the Starbucks experience.
More Than Coffee: A Commitment to Costa Rica
This strategic Investment is more than a business move—it’s a nod to Costa Rica’s rich coffee farming heritage and a boost to the national economy.
As Starbucks grows within this coffee-loving nation, it will bring more opportunities and honor the heart and soul of Costa Rican culture—one cup at a time.